Creating a mobile version of your site doesn’t have to be painful or expensive. In fact it’s typically a smaller version of your existing website with a more simplistic design.

Being mobile-friendly does not just mean that your website can be viewed on mobile devices. A mobile-friendly site should be designed specifically for smaller screens, allowing easy navigation via larger touch-screen buttons, and only display relevant information and content for the users’ needs. Keep in mind that simplicity is an absolute necessity for a mobile-friendly website. When choosing features and content for your website, do not hurry, think them over, think what your visitors will need and what they’ll look for. Don’t allow too much text input for users. It’s quite an issue in the world of tablets, let alone smart phones, where typing something that exceeds a tweet, a message or a comment, is painful.

You can have a website designed for desktop users and another site specifically developed for mobile users. The mobile website will be a standalone site and not integrated with the main site.

In my opinion, people on mobile are looking for the basic information about your site, business, services or contact. They do not want to see all the pages of your desktop site.

You can have a website designed for desktop users and another site specifically developed for mobile users. The mobile website will be a standalone site and not integrated with the main site.

In my opinion, people on mobile are looking for the basic information about your site, business, services or contact. They do not want to see all the pages of your desktop site.

You can have simple mobile site which contain basic contact information and brief discussion about your services or business. I am not talking about big e-commerce sites that have many products for sale. This is for those people who are selling services like plumbers, barbers, lawyers, doctors, dentist, schools, painters, hotels, electricians, taxi services, bakery, cafe house, parlors, restaurants, photographer, artist, house cleaning and many other services that you think about.

Small business owners must have a mobile responsive site to increase their business.

No Mobile site = Lose customers.

For some reason, however, there are many businesses that have not yet picked up on this trend.

More than 20 percent of Google searches are now being performed on some sort of mobile device. 25.85 percent of all emails are opened on mobile phones, with another 10.16 percent being opened on tablets.

By 2014, it is projected that more users will access the internet from their phone than from a computer. Does this mean that all of those fancy flash-based, heavy content sites will become obsolete?

Don’t wait until your competitors have become mobile-savvy to implement a mobile strategy into your online marketing, lead the way.

The new IT buzzword on everyone’s lips at the moment is ‘cloud computing’. Cloud services, we are told, will eventually completely take over from traditional forms of data storage, for both personal and business users. But what is cloud computing, and how can it meet the needs of modern business?

Cloud computing is touted as a replacement to standard local area networks with a client-server set-up. Most businesses use client-server set-ups to ensure that all their users have access to the files and applications that they need to do their jobs. Ever-faster internet and a general move towards the use of online services has led to the development of the term ‘cloud computing’, to mean any online service that allows people to store and share data anywhere they like, rather than being reliant on accessing a particular network or PC. Services like Google docs are effectively cloud computing on a simple level. A particular user’s cloud will include anything they store in online networks (from personal data to social media updates), and will connect to others’ clouds.

What about cloud services for business? Many of the cloud services intended for personal users are not always useful to business. That’s where specialist business cloud services come in. Eager to capitalise on this brave new world of cloud computing, IT companies are developing a whole raft of cloud applications for business data storage and sharing. The advantage for businesses of using cloud applications over traditional applications is that they are available from anywhere, at any time, without the need for any physical software or severs. In other words, they meet the needs of an increasingly mobile, globalised workforce perfectly.

Of the most use to the majority of businesses are storage and backup services. These vary, but they are intended to allow users to store and back up all their files to the cloud, so that they can be accessed at any time by anyone. A member of staff who works from home would be able to access them just as easily as someone in the office would, just as they might log in to a webmail account. They should allow businesses to personalise privacy options and set up automatic synchronisation and emergency backup. Specialist applications are available too for particular business functions, such as finance applications and CRM systems. Each business can cherry-pick the applications which are right for them, creating their own personal cloud in just the same way as a home user would.